Why UI and UX?

Overview

Why UI and UX? In today’s digital world, there are a lot of products competing for their share of the market. But those who succeed in doing so understand the unspoken needs of users, intuitively address their pains, and design solutions to minimize them. A product that succeeds in delivering a smooth user experience gets its users hooked on it (e.g., WhatsApp, Instagram, Apple products, etc.).

How do we know what users actually want? What are they struggling with? What are the touch points in their user journey that stray from a smooth experience? And how can we design a user interaction to tackle these bumps in the journey? All of this is revealed by mastering the design thinking process that sits at the core of UI and UX design. 

In this free webinar, Ritika Singh—an experienced designer in the field of UI and UX design—will discuss the importance of design thinking, the demand for UI and UX designers, and much more.

Key Takeaways: 

• What is design thinking, and why it matters 
• Why companies are looking forward to UI and UX designers 
• What is the future of this field? 
• Why UI and UX design is a good choice for you, irrespective of your background