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Agile for Marketing

Transform marketing with agility, collaboration, and data-driven speed.

Top-Rated 813+ Learners
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  • This course is provided by Scrum Alliance

  • upGrad KnowledgeHut is a Licensed Training Partner (LTP) of Scrum Alliance

  • Two-Year Professional Membership

  • Authorized Curriculum

  • Certified Scrum Trainers (CSTs)

  • Global Recognition

  • Hands-On Practice

  • Career Tools

  • Premium Resources

Starts at

100% Money-Back Guarantee

This Course is Not Available in your region

This Course includes

  • 4 Hours Training
  • Microcredential
  • Lifetime Validity

Training for Teams of 5+?

Transform your workforce with access to KnowledgeHut's top-rated courses.

    Starts at

    100% Money-Back Guarantee

    This Course is Not Available in your region

    This Course includes

    • 4 Hours Training
    • Microcredential
    • Lifetime Validity

    Training for Teams of 5+?

    Transform your workforce with access to KnowledgeHut's top-rated courses.

    Prerequisites

    No prior agile experience is needed to take Agile for Marketing course

    What You Will Learn

    • Learn how agile marketing places customers at the center of decision-making to create more relevant and impactful campaigns.
    • Gain practical knowledge of agile methodologies, including Scrum and Kanban, and how they apply to marketing environments.
    • Develop skills to create flexible marketing roadmaps, prioritize initiatives, and adapt quickly to changing business needs.
    • Learn to define KPIs, track performance, calculate ROI, and use insights to continuously optimize marketing strategies.
    • Apply hands-on tools such as user stories, experimentation, A/B testing, and collaborative workflows across marketing channels.
    • Break down silos, enhance teamwork, respond faster to feedback, and iteratively improve campaign quality and results.
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    The KnowledgeHut Edge

    Superior Outcomes

    Focus on skilled-based outcomes with advanced insights from our state-of-the art learning platform.

    Immersive Learning

    Go beyond just videos and learn hands-on with guided exercises, projects, assignments and more.

    World-Class Instructors

    Course instructors and designers from top businesses including Google, Amazon, Twitter and IBM.

    Real-World Learning

    Get an intimate, insider look at companies in the field through real-world case studies.

    Industry-Vetted Curriculum

    Curriculum primed for industry relevance and developed with guidance from industry advisory boards.

    Continual Support

    Learn better with support along the way. Get 24/7 help, stay unblocked and ramp up your skills.

    Curriculum

    1.

    In this module, you will learn to understand the core principles and benefits of agile marketing.

    Topics
    • Define agile marketing and its key principles
    • Difference between traditional and agile marketing
    • Explain how agile can improve marketing efficiency and effectiveness
    • Identify the challenges and benefits of adopting agile in marketing
    2.

    In this module, you will learn about two agile frameworks and their applications in marketing.

    Topics
    • Describe scrum and kanban
    • Evaluate the suitability of the scrum and kanban frameworks for various marketing campaigns
    3.

    In this module, you will learn how to adopt an agile approach to marketing planning and execution.

    Topics
    • Develop a marketing roadmap using agile principles
    • Prioritize marketing initiatives effectively
    4.

    In this module, you will understand the importance of metrics and ROI in agile marketing. 

    Topics
    • Define key performance indicators (KPIs) for agile marketing
    • Track and analyze marketing metrics to measure performance
    • Calculate ROI for marketing campaigns
    • Use data-driven insights to optimize marketing strategies
    5.

    In this module, you will learn practical techniques for implementing agile marketing.

    Topics
    • Develop user stories and acceptance criteria for marketing projects
    • Utilize A/B testing and experimentation to optimize marketing campaigns
    • Apply agile principles to content marketing, social media marketing, and other marketing channels
    • Leverage day-to-day social media presence and ongoing customer collaboration to market the product

    FAQs

    Training Partner

    upGrad KnowledgeHut is a Scrum Alliance Licensed Training Partner (LTP), meaning every course is officially authorized, led by a Certified Scrum Trainer (CST), and meets rigorous global standards. You get hands-on workshops, real-world simulations, access to a thriving global agile community and a certificate recognized by employers worldwide.

    About Course

    A Microcredential course is a short, focused training program designed to help learners quickly gain specialized skills or knowledge in a specific subject area. These courses provide practical, industry-relevant learning that can be completed in a flexible and efficient format.

    Microcredentials are a valuable way to continuously build new skills without committing to long-term certification or degree programs. They allow individuals and teams to stay current with evolving industry trends and technologies.

    Microcredential courses focus on developing targeted expertise in specific areas, helping you build skills that can be applied immediately in your professional role.

    Learners can choose formats that fit their schedules, including live instructor-led sessions or on-demand learning options.

    Yes. Microcredential courses are typically more affordable than traditional certifications or degree programs, making them an accessible option for professional development.

    Most Microcredentials can be completed in just a few hours, allowing you to gain new competencies quickly rather than over weeks, months, or years.

    Yes. These credentials are validated by Scrum Alliance, a globally recognized credentialing body, providing credibility and professional recognition.

    Microcredential courses emphasize real-world application, enabling learners to immediately use new skills and knowledge in their work.

    Yes. Microcredentials are stackable, meaning you can combine multiple courses to create a broader, more comprehensive learning pathway.

    Yes, it does! In the unlikely event that you are not satisfied with the course, and you wish to withdraw within the first seven days, we’ll issue a 100% refund. Refer to our Online Self-Paced Courses Refund Policy for more details.

    Yes, you will experience KnowledgeHut's immersive learning in an on-demand format. This will include e-learning material to help you:

    LEARN with real-world simulations

    PRACTICE with learning labs

    GAIN INSIGHTS with real-time reports and analytics on how you're progressing, your learning challenges, and suggestions of sections to revisit to build competency in the required areas.

    Yes, our online course is designed to give you flexibility to skill up as per your convenience. The course is delivered in a Self-Paced mode so that you can balance your work and learning as per your schedule.

    Yes! Upon passing this online course, you will receive a signed certificate of completion from KnowledgeHut. Thousands of KnowledgeHut alumni use their course certificate to demonstrate skills to employers and their networks.

    More than the certificate, however, you will get to showcase your newly acquired skills by working on real-world projects and adding these to your portfolio. KnowledgeHut’s online courses is well-regarded by industry experts, who contribute to our curriculum and use our tech programs to train their own teams.

    You can cancel your enrolment and receive refunds in line with our Cancellations and Refunds policy found at https://www.knowledgehut.com/refund-policy. 

    Please make sure that your computer meets the following software and system requirements: 

    • Software Requirements: Internet browser
    • System Requirements: Windows or equivalent environment with Internet browser and high-speed Internet connectivity.

    Microcredentials and Certifications are both offered by Scrum Alliance, there are a few distinct differences between these offerings. One is not better than the other whether you pursue a certification or a microcredential will depend on your learning needs, your role, the amount of time you have available to commit etc.


    FeaturesMicrocredentialCertification
    ValidityLifetime validityTwo years (needs renewal)
    FocusHighly specific skill/topicFoundational expertise, comprehensive
    DurationUp to 8 hoursMulti-day intensive
    FormatOn-demand or LiveLive online or in-person


    How Our Course Compares

    YouTube Videos Online Courses KnowledgeHut

    On-Demand Videos

    Immersive Learning Experience

    Structured Curriculum

    Course Curated by Industry Experts

    Auto-Graded Assessments

    Lifetime Access to Courseware

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