Modes of Delivery
Team/Corporate Training
Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.Description
The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.
Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.
We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.
With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!
What you will learn:
- Understand how marketing drives businesses
- Understand the factors that influence customer behaviour
- Learn to collect and use information for earning customer loyalty
- Learn how to engage with customers and get them what they want
- Learn how to develop successful marketing strategies that will help promote business
- Use it as a stepping stone for future qualifications in marketing
You will also get:
- Downloadable courseware
- Exam help
Key Features
Certification
Prerequisites:
There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.
Certification:
Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.
For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/
The Exam:
- Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
- Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks
Each of the modules can be taken as a stand-alone to gain a module award.
Curriculum
Unit 1: Discovering Marketing
- Describe the role and function of marketing within organizations (15%)
- Explain the factors that influence consumer behavior (15%)
Unit 2: The Marketing Environment
- Identify the key components of the marketing environment (20%)
- Know how to collect relevant information about the marketing environment (15%)
Unit 3: The Marketing Mix
- Describe the concept and elements of the marketing mix (20%)
- Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
- Have an understanding of different types of customers (15%)
- Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
- Know the purpose and process of marketing communications (10%)
- Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
- Be able to create an outline marketing communications campaign (20%)
- Be able to implement the marketing communications campaign (10%)
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Anabel Bavaro
Senior EngineerFrequently Asked Questions
This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.
Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.
There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.
This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.
The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.
Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.
Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy
Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!