Name: Foundation Certificate in Marketing Training in Gurgaon, India
Item: Foundation Certificate in Marketing Training in Gurgaon, India
Rating: 4.6
Author: Luca Rossi

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Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:

Understand how marketing drives businesses
Understand the factors that influence customer behaviour
Learn to collect and use information for earning customer loyalty
Learn how to engage with customers and get them what they want
Learn how to develop successful marketing strategies that will help promote business
Use it as a stepping stone for future qualifications in marketing

You will also get:

Downloadable courseware
Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing

Learn essential skills for a successful marketing role

Downloadable e-book

Learn through examples and case studies

Promote sales, build customer and stakeholder support

Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:

Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Module 1: Marketing Principles

Unit 1: Discovering Marketing

Describe the role and function of marketing within organizations (15%)
Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

Identify the key components of the marketing environment (20%)
Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

Describe the concept and elements of the marketing mix (20%)
Know how the marketing mix is applied in different contextual settings (15%)

Module 2: Customer Communications

Unit 1: Who are customers?

Have an understanding of different types of customers (15%)
Understand the nature and importance of customer relationships (15%)

Unit 2: Communicating with customers

Know the purpose and process of marketing communications (10%)
Understand the range of different marketing communications tools available (30%)

Unit 3: Creating a marketing communications campaign

Be able to create an outline marketing communications campaign (20%)
Be able to implement the marketing communications campaign (10%)

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Frequently Asked Questions

What is Foundation certificate in Marketing?

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Why is a certificate in Marketing so important?

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

What prerequisites do I need to attend this course and certification?

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Who is the target audience for this course?

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

How is the exam conducted?

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

What if I’m unable to finish both modules?

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

If I cancel the enrolment, will I get a refund?

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy

Have more doubts?

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Gurgaon

Gurgaon a city in the state of Haryana in India has become one of the leading financial and industrial hubs of the country. With the highest per capita income, Gurgaon has more than 250 offices of the top fortuned MNC?s. Being just 32 kilometers from New Delhi, the city happens to be an overwhelming destination for marketing professionals. Foundation Certificate in Marketing in Gurgaon by KnowledgeHut is an online course that will help you crown your aptitude in the marketing field. Our expert trainers help you hone your skills and knowledge about marketing and its importance to business entities. What?s the course all about? The Foundation Certificate in Marketing training in Gurgaon can be accomplished through two modules which perk up your knowledge about marketing thereby helping you play an eminent role as a marketing professional. The several workshops and practice sessions provided in our academy through the course help you understand the practical applicability of marketing strategies in building dependable customers. Apart from acquainting you with the basics of marketing our coaching highlights on the ways that help you understand customer specific needs. Benefits Of The Course Enrol in our Foundation Certificate in Marketing certification to exploit the world of marketing for your prolific future. Our professional trainersimpart the knowledge of influencing customer behaviour. At a very reasonable cost, the course prepares you for a novel certification presented by Chartered Institute of Marketing (CIM). With several lectures and demo classes we help you gain practical knowledge of marketing while our downloadable study material can be kept for a ready reference. The KnowledgeHut Way In your perseverance to perk up your career path of marketing, we are your best companions. At a very nominal fee you can simply register with our institute and build a road for abetter future.

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Foundation Certificate in Marketing Training in Gurgaon, India