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Foundation Certificate in Marketing Training in Washington, DC, United States
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Washington, DC, United States

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Modes of Delivery

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit:

https://www.cim.co.uk/qualifications/existing-qualifications/foundation-certificate-in-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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My special thanks to the trainer for his dedication and patience. I learned many things from him. I would also thank the support team for their help. It was well-organised, great work Knowledgehut team!

Attended Certified ScrumMaster (CSM)® workshop in May 2018

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The instructor was very knowledgeable, the course was structured very well. I would like to sincerely thank the customer support team for extending their support at every step. They were always ready to help and smoothed out the whole process.

Attended Agile and Scrum workshop in May 2018

The course material was designed very well. It was one of the best workshops I have ever attended in my career. Knowledgehut is a great place to learn new skills. The certificate I received after my course helped me get a great job offer. The training session was really worth investing.

Attended Agile and Scrum workshop in May 2018

The course materials were designed very well with all the instructions. The training session gave me a lot of exposure to industry relevant topics and helped me grow in my career.

Attended PMP® Certification workshop in May 2018

The Trainer at KnowledgeHut made sure to address all my doubts clearly. I was really impressed with the training and I was able to learn a lot of new things. I would certainly recommend it to my team.

Attended PMP® Certification workshop in May 2018

This is a great course to invest in. The trainers are experienced, conduct the sessions with enthusiasm and ensure that participants are well prepared for the industry. I would like to thank my trainer for his guidance.

Attended PMP® Certification workshop in May 2018

The teaching methods followed by Knowledgehut is really unique. The best thing is that I missed a few of the topics, and even then the trainer took the pain of taking me through those topics in the next session. I really look forward to joining KnowledgeHut soon for another training session.

Attended Certified ScrumMaster (CSM)® workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Washington, DC

Foundation Certificate in Marketing in Washington Washington is the capital of the United States of America and is home to companies in various sectors and this has created a lot of opportunities for marketing professionals. The Foundation Certificate in Marketing in Washington is popular in companies in Washington since those who do the foundation certificate in marketing certification are capable to perform in a marketing role and deliver as per company expectations. KnowledgeHut offers the foundation certificate in marketing training in Washington. The workshop is conducted by a trainer who teaches the material using lectures, online demo and practice sessions. The fee to enrol for the workshop at the academy is reasonable. What is the course all about? The foundation certificate in marketing training in Washington teaches how to perform in a marketing role. The Foundation Certificate in Marketing in Washington is recommended to those who want to make a career in marketing or who want to refresh their knowledge. The coaching teaches how to take strategic decisions which is essential in a marketing profile. Benefits of the course The trainers at the institute teaches the course and gives an insight into the world of marketing. The modules are so well taught that it helps you work in a live environment. The course is recommended to those who want to enter the marketing field and also to those who want to refresh their knowledge in this field. The KnowledgeHut Way The cost to register at KnowledgeHut is not very steep and the basics of the course are taught by an experienced trainer who has years of experience in the marketing field and is capable to impart theoretical as well as practical knowledge.

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