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Foundation Certificate in Marketing Training in Zurich, Switzerland
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Zurich, Switzerland

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Modes of Delivery

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit:

https://www.cim.co.uk/qualifications/existing-qualifications/foundation-certificate-in-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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All my questions were answered clearly with examples. I really enjoyed the training session and am extremely satisfied with the overall experience. Looking forward to similar interesting sessions. I trust KnowledgeHut for its interactive training sessions and I am ready to recommend them also.

Attended PMP® Certification workshop in May 2018

The instructor was very knowledgeable, the course was structured very well. I would like to sincerely thank the customer support team for extending their support at every step. They were always ready to help and supported throughout the process.

Attended Agile and Scrum workshop in May 2018

The customer support was very interactive. The trainer took a practical session which is supporting me in my daily work. I learned many things in that session. Because of these training sessions, I would be able to sit for the exam with confidence.

Attended Agile and Scrum workshop in May 2018

The trainer took a practical session which is supporting me in my daily work. I learned many things in that session with live examples.  The study materials are relevant and easy to understand and have been a really good support. I also liked the way the customer support team addressed every issue.

Attended PMP® Certification workshop in May 2018

The teaching methods followed by Knowledgehut is really unique. The best thing is that I missed a few of the topics, and even then the trainer took the pain of taking me through those topics next day. I really look forward to join KnowledgeHut soon for another training session.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

I would like to extend my appreciation for the support given throughout the training. My trainer was very knowledgeable and I liked the way of teaching. The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

The workshop held at KnowledgeHut last week was very interesting. I have never come across such workshops in my career. The course materials were designed very well with all the instructions. Thanks to KnowledgeHut, looking forward to more such workshops.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

Trainer at KnowledgeHut made sure to address all my doubts clearly. I was really impressed with the training and I was able to learn a lot of new things. It was a great platform to learn.

Attended PMP® Certification workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Zurich

Foundation Certificate in Marketing in Zurich Zurich is located in Switzerland and is also the largest city in Switzerland. There are companies in various sectors that have set up their operations in Zurich which has created a number of white collar jobs. There is a lot of demand for marketing professionals in Zurich and those who have done the Foundation Certificate in Marketing in Zurich are highly valued. They get recruited in challenging roles and are paid a very high salary. KnowledgeHut offers the foundation certificate in marketing training in Zurich. The coaching is conducted by an experienced trainer who conducts the workshop through lectures, online demo and practice sessions. The cost to enrol at the academy is nominal and after doing the course one gets a boost in their career. What is the course all about? The foundation certificate in marketing certification focuses on the process as well as the purpose of effective communication and the different communication tools. The Foundation Certificate in Marketing in Zurich teaches how to create a communication campaign and the ways to implement it. Benefits of the course The foundation certificate in marketing training in Zurich has various benefits. The course is recommended to those who want to enter the marketing field or want to refresh their knowledge in this field. There are no pre-requisites to register for the course at the institute. The KnowledgeHut Way The fee that you pay at KnowledgeHut includes the cost of the training material as well the classes held by the trainer who teaches you the basics of marketing and communication. The focus is not only on giving you theoretical knowledge but also practical knowledge about the course.

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