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Brainstorming is a group creativity technique by which efforts are made by involving a group of people to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. Brainstorming sessions generally does not impose any restrictions on the members, rather encourages members to think creatively and present their ideas without any fear of criticism.
But very often it is found that brainstorming sessions do not lead to the finding of expected outcomes, resulting in wasted efforts. Hence there is a need for conducting the brainstorming sessions in a more systematic and structured fashion so that it results in creating a number of meaningful and effective ideas.
Structured brainstorming refers to the process of systematic and liberal generation of a large volume of ideas from a number of participants by encouraging each of them to volunteer their creative inputs one at a time in an atmosphere that is free of criticism and judgment from other participants.
Some of the general rules followed for normal brainstorming may include the following:
But to make brainstorming more effective there is a need for adopting more structured approach by keeping some of the following points in mind:
Brainstorming sessions are wonderful group creativity technique which encourages a group of people to ideate freely without any fear of criticism to solve any problem. While traditional brainstorming may be fast and furious, but often are shallow, not yielding in expected outcomes. Hence structured brainstorming sessions, which are better planned and moderated, are used more often these days.
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Clear and understandable notes
Good information to enhance good communication
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