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Small player, Huge possibilities: The Best Marketing Strategies For Growing Your Business

Every business knows how important a strong and established brand is to the growth of an enterprise. Let’s say you offer a very valuable product to your consumers. The problem is, it’s either non-existent or forgettable to your target market. You can’t expect sales to rise if your customers don’t even know about or remember your product! Regardless of how valuable your product is, it won’t be selling like pancakes overnight without any promotional effort. It pays to plan out how you will approach advertising your product, and bolstering its market presence, especially if you are just starting out. Marketing, after all, is not just about developing awareness, but creating interest, converting into sales, and sustaining customer engagement. Perhaps you’ve got the basics covered: identify product or service value; narrowed down target customers; and knowing your competition and their value proposition. Now, your next step is developing brand awareness and eventually, recall. You have to expose your brand or product, and expand its presence to create brand awareness. Your brand, product or service must always be visible in order for potential clients to remember you, and consider you at the top of their minds when the need arises. The best option that can give you the most value to your dollar is leveraging on online marketing. How do you achieve that? Here are several tips to guide you in making effective, results-oriented business marketing and promotion campaign. There will be creative advertising strategies for business startups helps for growth Develop great and relevant content. In digital marketing, content plays a very significant role. Explore the type of content that would resonate your brand identity effectively, and see where that can take you. Are you selling high quality yet budget-friendly HD action cameras? Videos should be your go-to content! Aside from the fact that video is now taking the lead in content marketing, producing interesting videos from your product showcases your action cam’s features for your customers’ better appreciation. This way, you can easily hit two goals: attract users, and position your brand competitively. Share stories. When people share engaging stories, we often tend to listen. The same goes with stories shared online. People pay more attention to stories that evoke emotions—happiness, empathy, motivation, etc. Identify the kind of stories that your product or service best fits in. For services, should it fall under educational? A testimonial? Or should it have a challenging tone to it? On the other hand, product stories can include instructables, tutorials, or even a daily anecdote that highlights what you’re selling. Just keep in mind that your stories should be true, simple, yet interesting. List your location online. Online maps come in handy for business owners that have physical stores. Leverage on these online maps, and put a listing of your business location. It’s free marketing since your brand logo will appear when someone Googles a keyword relevant to your business, increasing your brand visibility in the digital world. Plus, it would be easier for your customers to find you, and drop by your shop! You could also include your business’ contact information for easier communication. E-mail lists Just because most people spend around 50 minutes of their day in Facebook doesn’t mean you should throw away your email database! Hold on that list. E-mail marketing can be a key sales driver to your business, especially if you have quality names on your database. Consider that these people signed up to hear updates and promos from you! Maximize this opportunity to communicate with and persuade them into buying. Deliver e-cards with compelling messages that will make your customers feel connected. Social media contests A very interactive way of promoting your business is to have contests and giveaways! A discount voucher, freebie or sampler up for grabs through a simple game will pique your customers’ interest, increase social media engagement, and possibly drive traffic to your website. These kinds of gimmick offer great opportunity to build brand awareness a community of your target market. Facebook, Instagram, and Twitter have share and repost features that allow contest participants to get the word on your giveaway and brand out to their network. The larger the reach of your post, the larger the coverage of users and potential clients that came across your brand. Once you connect with your target market, learn how to sustain that customer engagement. Don’t lose the focus of your marketing efforts. Keep promoting your product to your target market to maintain brand recognition and recall.
Rated 4.0/5 based on 20 customer reviews

Small player, Huge possibilities: The Best Marketing Strategies For Growing Your Business

368
Small player, Huge possibilities: The Best Marketing Strategies For Growing Your Business

Every business knows how important a strong and established brand is to the growth of an enterprise.

Let’s say you offer a very valuable product to your consumers. The problem is, it’s either non-existent or forgettable to your target market. You can’t expect sales to rise if your customers don’t even know about or remember your product! Regardless of how valuable your product is, it won’t be selling like pancakes overnight without any promotional effort.

It pays to plan out how you will approach advertising your product, and bolstering its market presence, especially if you are just starting out. Marketing, after all, is not just about developing awareness, but creating interest, converting into sales, and sustaining customer engagement.

Perhaps you’ve got the basics covered: identify product or service value; narrowed down target customers; and knowing your competition and their value proposition. Now, your next step is developing brand awareness and eventually, recall.

You have to expose your brand or product, and expand its presence to create brand awareness. Your brand, product or service must always be visible in order for potential clients to remember you, and consider you at the top of their minds when the need arises.

The best option that can give you the most value to your dollar is leveraging on online marketing. How do you achieve that? Here are several tips to guide you in making effective, results-oriented business marketing and promotion campaign. There will be creative advertising strategies for business startups helps for growth

  1. Develop great and relevant content.

In digital marketing, content plays a very significant role. Explore the type of content that would resonate your brand identity effectively, and see where that can take you.

Are you selling high quality yet budget-friendly HD action cameras? Videos should be your go-to content! Aside from the fact that video is now taking the lead in content marketing, producing interesting videos from your product showcases your action cam’s features for your customers’ better appreciation. This way, you can easily hit two goals: attract users, and position your brand competitively.

  1. Share stories.

When people share engaging stories, we often tend to listen. The same goes with stories shared online. People pay more attention to stories that evoke emotions—happiness, empathy, motivation, etc.

Identify the kind of stories that your product or service best fits in. For services, should it fall under educational? A testimonial? Or should it have a challenging tone to it?

On the other hand, product stories can include instructables, tutorials, or even a daily anecdote that highlights what you’re selling. Just keep in mind that your stories should be true, simple, yet interesting.

  1. List your location online.

Online maps come in handy for business owners that have physical stores. Leverage on these online maps, and put a listing of your business location.

It’s free marketing since your brand logo will appear when someone Googles a keyword relevant to your business, increasing your brand visibility in the digital world. Plus, it would be easier for your customers to find you, and drop by your shop! You could also include your business’ contact information for easier communication.

  1. E-mail lists

Just because most people spend around 50 minutes of their day in Facebook doesn’t mean you should throw away your email database! Hold on that list.

E-mail marketing can be a key sales driver to your business, especially if you have quality names on your database. Consider that these people signed up to hear updates and promos from you!

Maximize this opportunity to communicate with and persuade them into buying. Deliver e-cards with compelling messages that will make your customers feel connected.

  1. Social media contests

A very interactive way of promoting your business is to have contests and giveaways!

A discount voucher, freebie or sampler up for grabs through a simple game will pique your customers’ interest, increase social media engagement, and possibly drive traffic to your website. These kinds of gimmick offer great opportunity to build brand awareness a community of your target market.

Facebook, Instagram, and Twitter have share and repost features that allow contest participants to get the word on your giveaway and brand out to their network. The larger the reach of your post, the larger the coverage of users and potential clients that came across your brand.

Once you connect with your target market, learn how to sustain that customer engagement. Don’t lose the focus of your marketing efforts. Keep promoting your product to your target market to maintain brand recognition and recall.

Stacey

Stacey Marone

Blog Author

Stacey Marone is a contributor for a  Scholaradvisor Essays and a social media marketer. She creates magnetic content optimized for search. In her free time, she also does volunteer work and organizes some activities for children. Her passions involve painting, reading, and writing.

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Hyperlocal Social Media Strategy For Local Businesses

Overview of Hyperlocal social media marketing With the statistic showing over 2.3 billion social media users all over the world, it’s for sure that the social media marketing must not be ignored by the businesses. And, the people spend a lot of time on various social media platforms, which is a big plus for businesses. Many big business houses are already increasing their revenue with the help of social media marketing. The various popular social media platforms help these big businesses to reach millions of people in their target market, which help them to gain more exposure. However, there are many local businesses as well, and the local shops are the place where people build personal relationships, which is the reason the social media outreach must be done for them as well. According to the statistic, there are around 3.8 million retail establishments in the United States. The hyperlocal social media marketing is carried out especially for the local businesses to help them get more customers in their local stores. Hyperlocal marketing is the type of marketing, which is aimed to reach potential customers within certain areas. The brands must think global and act local, and their social media marketing strategy must be modified accordingly. Because of the growing importance of local level marketing, the private social networks like Townsquared and NextDoor have emerged, and even the Google is now changing the Google Maps into more of a social app. Getting started The task of getting started is not as easy as you may think it is. There may be a lot of internal hurdles that should be cleared before you actually start hyperlocal social media strategy. Here are some of the steps to get started. Assess your situation Before you actually develop and implement your hyperlocal social media strategy, you should talk with the management team to know their views on the hyperlocal social marketing strategy. Sometimes, there could be a need to argue with them on why you should implement hyperlocal social marketing strategy. Do some research and convince them on why it’s so important to have a hyperlocal marketing strategy. Devise a plan Before searching for the third party outside of your organization, you should search for the team inside your organizations, who are working on similar projects. Have a discussion with the retail team, IT team, social media departments, and others to develop a plan to help you out. After dealing with the people inside your organization, you can search for influencers, who can carry out influencer marketing campaign on a local level along with technological partners. Develop your hyperlocal marketing strategy After convincing the management team and devising a plan, you are ready to develop your hyperlocal social media marketing strategy. Here are the steps to develop a strategy: Determine the metrics for success and get approval from your management team. Present your strategy to all relevant stakeholders. Choose the right technology partner that can keep up with the trend and changes in the social media platforms. Train up Communicate your plans with your local partners, and tell them about what roles they need to play in order to achieve a great result from the campaign. Implementing your hyperlocal marketing strategy Here are some of the tips for implementing your hyperlocal social media marketing strategy effectively. Choose the right social media platform for you There are plenty of social media platforms to choose from; however, you should select the platform, where you can find plenty of people in your target market. The best platform for hyperlocal marketing strategy for plenty of local businesses is obviously the Facebook. Moreover, the recent improvements made by the Facebook to Graph Search and with the introduction of local awareness ads; the Facebook becomes the best choice for the hyperlocal social media marketing strategy. Having said this, you should also not ignore other major social media platforms for your campaign. Achieve hyper-local scale The purpose of hyperlocal social marketing is to communicate the local people with personalized messages. The hyper-local social media pages should be created to communicate with the people, translating the brand’s voice to the local level. This job is not going to be an easy job because the message should be communicated at the local level without losing the vital traits of the brands. Be clear about what you want to achieve via your marketing campaign There are primarily two major reasons for launching a hyperlocal social media marketing campaign, and i.e. to reach more people to create brand awareness or to boost the sales of a product. In order for your brand to reach more people for increasing your brand awareness, you can promote a valuable content to your target audience. This will help in building a better relationship with your existing customers, and it will help in creating a new relationship with potential new customers. Share the posts; engage with them in order to develop a good image among your customers and potential customers. The second goal of the hyperlocal social media marketing campaign is to boost the sales of a product or a service. After building a good relationship with your target market, you can now leverage the conversation to conversion. Provide them with options of products that can help in solving their problems in an appropriate manner. Measuring and Driving ROI After doing all the hard works in your campaign, it’s important for you to know whether your strategy is working out for you or not. The success of your campaign entirely depends upon your marketing objectives. The objectives of your marketing campaign could be to reach out to more people in that specific area, boost your sales, and others. To measure the success, you need to analyze the message you have conveyed to your target market and the way they have responded to your message. If the target market has responded in the way you expected, then we can say that the campaign was a successful one. The success rate depends entirely on the correlation. In case you had the objective of boosting the sales of your product or your service, you can measure the campaign success by measuring conversions and in-store sales. If your sales are much higher in comparison to the past when there was no hyperlocal social media marketing strategy, then you can say that the campaign was indeed a successful one. If there is a little or no change in the conversion or sales, then you should realize that something is not right. Your aim should not be to get sizable one-time local customers, but it should be to make them repetitive customers. If you manage to do so, then you have managed to develop a stable cash flow for your business. Use of locally-driven paid media A use of local-driven paid advertisement is a great way to boost sales for QSR brands and retailers, whose customers are located within a specific distance from their stores. You can promote special offers and discounts for getting a quick boost in the sales. And, you can also invite local people to your stores on special events or aware people about the new store that you just opened in a specific area. If you manage to satisfy your customers, then there is a good chance that your customers can bring you more customers. The study shows that 71% of the customers who had a great social media experience with a specific brand recommend that brand to their brand to others. Moreover, the social media platforms allow you to engage with the potential customers in a real-time, allowing you to tell customers about the exact location of your store, answer the queries of your potential customers and more. Here are some of the methods of promoting your brands locally on the Facebook. Local awareness ads: The Facebook platform allows the business pages to promote their posts anywhere between 1-60 miles from their local store. This is a great way to reach local customers. Unpublished page posts: The large brands may not want to see a lot of posts on their page, focusing on the local customers. For this purpose, the Facebook allows them to promote unpublished posts on the wall of the local customers without it being seen on the main business page of the brand. Conclusion The local partners have some expectations if they are working with big brands, and with hyperlocal social media marketing, you are helping them to earn more while getting more return for yourself as well.Social media marketing tips that will help you improve promoting your business on social media.With the social media platform like the Facebook allowing check-in feature for its users, it becomes easier for the businesses to cater to their needs, provide localized offers, and to know how they behave in specific areas. If the brand is able to run hyperlocal social media strategy is an effective way, it can get a tremendous return from their campaign.
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Role of SEO In Your Digital Marketing Strategy

Imagine owing an outlet without having any signage, name, or anything particular about it. Some people might come out of sheer curiosity, probably enquiring about a completely different product, instead of the product that is being sold . Giving an appropriate name to your outlet and putting up a product image on it would attract a lot of customers who are interested in your product, and those customers in turn would provide you with publicity. The first scenario resembles a website that hasn’t undergone optimisation, and the second one relates to one that has been optimised. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. SEO is a fundamental aspect of digital marketing strategies. This is an integrated approach to drives customers to your business through a web portal. There are more than 13 billion online searches every month. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. The PPC (pay per click) activities should also be very good. Only then you will have a qualified traffic for your online business. SEO gives opportunities of substantial levels of free advertising; it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. How it Works Search Engines are typically the softwares that crawl web-page content. Unlike humans, they are text driven. They perform a particular set of activities such as scanning, crawling, storing indexes, and recovering. The search engines make use of algorithms that are complex and based on different factors including the following: • Meta Tags: The meta tags provide metadata about the HTML document that are used by search engines in evaluating the content of the website. • Inbound Links: The inbound link is a hyperlink placed on other websites that points to or navigates to your website. The search engines make use of inbound links to rank the websites. So it is necessary to make certain that the websites providing inbound links to your website have high rankings with sizable traffic. • Keyword Density: This gives an idea of the number of times a particular keyword is used in the content of your website. Keyword density is an important factor to determine if a web page is relevant to a specified keyword. • Content in a Website: The content in a website is the most important aspect for search-engine rankings. 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It consists of all the information on all the web pages or websites that the search engine was able to browse. A particular web page or content can be retrieved from the database by using a keyword or a related search string. In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine. Correct optimisation of the page also needs to be done for the search engine to understand the page content. 3. Search Engine Algorithms Just as the keywords, the search engine algorithms are important and unique to every search engine. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. The three types of search algorithms are on-site, off-site, and whole-site algorithms. 4. Retrieving Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. This process is quite complicated with the search extending to many different servers and indexes. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Typical benefits of SEO are as follows: • SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. • For either the eCommerce or non-eCommerce websites, SEOs provide results that are perceptible and trackable; also, there are no apprehensions when it comes to ROI. • SEO proves to be one of the most cost-effective marketing strategies. • SEO simultaneously helps both the search engines and users, by making it easier for the search engines to navigate through your site, and it also makes your site more navigable for the users. • By enabling the appearance of your website in the first listings, the SEO provides you higher brand credibility.
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Latest Google Updates That Will Change The Face Of SEO

Google has been busy this year with their usual tricks, Tweets and blog posts. They have undoubtedly kept the SEOs and digital marketers on their toes with their new updates. From releasing new updates for the Answer Box feature to discounting widget link building, you will have a lot to wrap your head around this season. What’s the talk about link building by widgets? If you have a blog, you may have already noticed how easy it is to build links automatically using widgets. Many marketers have used this easy SEO trick for months now. As of September 2016, Google announced their retake on their policy on low-grade keyword rich hidden links widgets generate and distribute across multiple sites. Right now, SEOs are whispering about a possible penalty for sites that are still using links by widgets. As per Google’s blog, these are unnatural and are in violation of Google Webmaster Guidelines. The company’s webspam team may even take manual actions upon finding such links in websites and blogs. Bloggers are to use the rel=”nofollow” tag to the widget links or delete these links. The new Penguin algorithms are currently not punishing websites using these links. Research from Saint Louis Services says Penguin is discounting these links. They are not contributing to site SEO as they used to. Is featured snippets still a good idea? Jennifer Slegg mentioned on TheSEMPost about a new update where Google was testing for the removal of organic results in case the Answer Box had the same URL. We have seen that the answer box generates about 8% CTR. It is “Rank 0” for most SEO teams. The organic first rank still garners about 19% CTR in the presence of the Answer Box. Once Google removes the original URL, the “Rank 0” can only garner so many visitors. There is no advantage of dual listing in the SERP. Therefore, if you have your eyes set on the featured snippets section only, you may want to rethink your strategy. Improving your overall website SEO for higher page rankings is a much better option. SEO teams should be concerned since it is happening only in the US and not in the UK as of now. The order of crawling If you are maintaining a blog or a website for a long time, you should worry about your 404s. They may be taking up a part of your Google “crawl budget.” Studies show that Google initially skips the 404s as we assume. However, Google re-crawls the older 404s periodically. This comes after Google completes crawling the more recent and more relevant pages on the domain.   You should be able to fix your 404s. The recent results are showing that they do end up using a significant part of your crawl budget. Even if the bots are crawling the 404 pages last, they might be missing out on some of the good stuff that demands more attention. 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In the same blog, they also mentioned about their intentions of featuring more authoritative content in these answer boxes. Project Owl is going to be more user oriented. Google is famous for prioritizing the users rather than the marketers, and notoriously so. You may be a giant, but you are not safe Very recently, the retail giant, Amazon had to face about 7% loss in rankings. This meant a drastic loss in inbound traffic a lost millions worth in sales. During this time, eBay had a gala time. Although it is unknown, if this was a result of a Project Owl test run or the implementation of another new secret update.It was blatantly apparent that you might be the biggest company on the web, you are still not safe from Google’s whimsies. Search engine optimization is solely dependent on the eccentricities of the search engine your target users prefer. If your users are among the 65% of the market who are still in love with Google, you need to stay in touch with the small yet significant updates Google rolls out that can change the sales graph of your website and company.
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