BCW: The Nuts and Bolts of Preparing a Business Case

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Last updated on
28th Apr, 2022
29th May, 2017
BCW: The Nuts and Bolts of Preparing a Business Case

Every business needs a change in order to boost its productivity and performance. Getting quality work or projects from clients will play a major role in achieving this. A business would need to rake in stakeholders if it wants to bring about a substantial change. As there are many crucial things that are involved you won’t be able to get these stakeholders very easily. In such a situation, a business case plays its part.

The business case is a document that will allow you to have an effective communication and convince the people that matter. These people called the stakeholders will deeply go through this document before they decide to finally buy-in. The business case will consist of all the valid reasons that will persuade a key person to support a project.

The document will explain in details the aftermaths of a decision that is related to your business. Starting from the initial stage where all the important groundwork is done to finally implementing the whole process. By going through the business case a stakeholder can have a clear idea as to whether should buy-in or not.

Qualities an Efficient Business Case

The main purpose of a business case is to have an impact on the person who reads it. So, if you are among those who is planning to write one for your business, have a look at the below points. These points will enable you to draft an effective business case for your organization.

Firstly, you need to do an in-depth research on all the possible effects on your business. This will also include the costs and the expected benefits.

You must have a valid reason for all the points that you have put forward in the document. There must be a link between the costs incurred and what will be the impact of it on the benefits.

All the possible outcomes that range from the positive and the negative issues should be presented in an effective manner.

The business case that you present must be able to summarize all the important points and provide a proper judgment or verdict.

Writing A Business Case

Writing a business case is a job that cannot be performed by a single person. It’s a collective effort of an entire team. The requirement of a team is necessary due to the large amount of information that is needed to write the case. The team will have to conduct meeting within themselves so that all the relevant information can be used judiciously.

Enrolling into a Business Case Writing (BCW) training course will prove to be very beneficial for an individual. You will be able to learn about all the basic and the advanced level skills that are needed to write an effective case.

Who All Are In A Team?

A team will consist of professionals that are related to different domains like finance, human resources and IT. Based on their roles they will cater the required information. This will include data related to the value and cost of the effect of IT operations, contributions that can be made to escalate the expected benefits and the cost that is associated with hiring people.

What Should a Business Case Comprise of?

 You can write a business case in whatever format you want to. There is no fixed pattern that needs to be followed. However, by including the below-mentioned points you can make your business proposal an impactful one.

  • Title Page
  • Table of Contents
  • Project Summary
  • Mission Statement
  • Objective of the Project
  • Performance Measures
  • Needs Assessment
  • Technical Analysis
  • Project Work Plan
  • Financial Plan


A business case is an integral part of project management. It will define all the management factors and parameters that are included in a project. With the help of this, a project manager can analyze a project in a step-by-step manner.

I would love to have your views about the article. Do let me know about them in the comments section below.


Elise Forster

Blog Author

Elise Forster is the blogger here. She is also working as a Financial Advisor at InterestPiggy. She is an entertaining and humorous speaker that enjoys captivating audiences with stories, anecdotes and messages that inspire and motivate others to achieve their goals

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