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How To Optimize Website For Mobile Users

The world is gradually having a paradigm shift from desktop computers to mobile devices- it doesn’t mean that the desktop experience is not good. According to a recent survey, many mobile users have confirmed that it is more appealing, unique, user-friendly and functional. Here are some guides that will help you in learning how to optimise website for mobile users: Choose your site layout You need to ensure your website layout is well streamlined. You need to create a user experience that is intuitive and streamlined so that your visitors will have a wonderful experience when they are using your site. Your website needs to be simplified; most mobile users don’t like visiting sites with cluttered or confusing options. If your site layout is simple, easy to use and convenient, it will drive more traffic than if it is filled with confusing options. Focus on Functionality Functionality is simply what you provide your visitors so that they can really get things done faster. In this case, all tools such as product reviews, nearest store locations, currency converters, product search etc should help visitors to perform at optimal level- this will help them to achieve goals faster than you can imagine. Your site should be easy to navigate with design elements, tools, buttons and column. Identify your users Find out who your real users are, find out their specific website browsing behaviours or options; find out what engages their minds. Don’t ever try to be a jack of all trade. If you try to be a jack of all trades, you will lose some users. There are two types of mobile users- those that are browsing without any objective in mind, and those that are interested in performing a particular task. Based on their needs, each of these groups would need different ‘functions’. Let your contents be available to users All your contents should be available to users; some designers attempt to hide some vital information or contents to mobile users. Some do so, either because the layout is tricky or they feel it would be for a mobile layout. Such action is totally wrong. Mobile users should not have a ‘stripped-down’ version of your website contents, it will have a negative impact on your business, it can cause a serious disservice to you and you may at the end of the day lose some customers. All you need to do is to organize the layout, reduce clutter by placing some contents to other screens. Make sure all the headlines and essential information are available in the mobile version of your website. Design for touch Always have it in mind that mobile users will not be using the precision-friendly mouse pointer, instead, they will be using their fingers. Thus, your design is suppose to be easy to navigate with their fingers, considering that almost all mobile devices available are now touch-screen. The user wouldn’t like to experience some difficulties while filing a form, tapping on something or zooming in to tap something. Users are looking forward to interact with virtually everything with their mobile devices without hiccups. If you want your website to beat the competition, then you must exceed customer expectations. A mobile user is simply looking for essential or key information about your business such as direction to your office, map of your office locations, click-to-call phone lines, your products or services- some of them are not searching for information related to your organizational corporate philosophy, or lengthy staff biographies. While creating a mobile friendly site, the first thing you should know is to know the key information they will be looking for, and then provide it for them. Follow mobile standards Mobile devices come with various features such as gyrometers, GPS, and other sensors that aren’t available on desktop devices like making phone calls, slide to unlock, etc. Find out the best way of helping your users to enjoy these features. You can add other interesting features like ‘tap to call, easier sharing options across social media platforms etc. As a viable business person, you need to stretch yourself, think outside the box, so that your users can enjoy a better mobile experience. Add interactive elements Interactive elements are very important; they will turn your passive users into active users. When we talk of an interactive element, we mean something that will make the user act quickly and effectively. Any user can visit your page, but not everyone will stay- those that would stay are probably those that are getting quality contents. It could be they are comfortable with your contents, it could mean they love your brands, products or services. Interactive elements are perfect ways of engaging your mobile users. So, ensure you add them to your website. If your website is not interactive or doesn’t have interactive elements like call to action and thought-provoking questions, you may not be able to engage any user who visits your site. Conclusion You can optimize your website for mobile users by following meticulously the key information explained in this article. The principles discussed here are tested, proven and trusted to be effective!

How To Optimize Website For Mobile Users

371
How To Optimize Website For Mobile Users

The world is gradually having a paradigm shift from desktop computers to mobile devices- it doesn’t mean that the desktop experience is not good. According to a recent survey, many mobile users have confirmed that it is more appealing, unique, user-friendly and functional. Here are some guides that will help you in learning how to optimise website for mobile users:

  1. Choose your site layout

You need to ensure your website layout is well streamlined. You need to create a user experience that is intuitive and streamlined so that your visitors will have a wonderful experience when they are using your site.

Your website needs to be simplified; most mobile users don’t like visiting sites with cluttered or confusing options. If your site layout is simple, easy to use and convenient, it will drive more traffic than if it is filled with confusing options.

  1. Focus on Functionality

Functionality is simply what you provide your visitors so that they can really get things done faster. In this case, all tools such as product reviews, nearest store locations, currency converters, product search etc should help visitors to perform at optimal level- this will help them to achieve goals faster than you can imagine. Your site should be easy to navigate with design elements, tools, buttons and column.

  1. Identify your users

Find out who your real users are, find out their specific website browsing behaviours or options; find out what engages their minds. Don’t ever try to be a jack of all trade. If you try to be a jack of all trades, you will lose some users. There are two types of mobile users- those that are browsing without any objective in mind, and those that are interested in performing a particular task. Based on their needs, each of these groups would need different ‘functions’.

  1. Let your contents be available to users

All your contents should be available to users; some designers attempt to hide some vital information or contents to mobile users. Some do so, either because the layout is tricky or they feel it would be for a mobile layout. Such action is totally wrong.

Mobile users should not have a ‘stripped-down’ version of your website contents, it will have a negative impact on your business, it can cause a serious disservice to you and you may at the end of the day lose some customers. All you need to do is to organize the layout, reduce clutter by placing some contents to other screens. Make sure all the headlines and essential information are available in the mobile version of your website.

  1. Design for touch

Always have it in mind that mobile users will not be using the precision-friendly mouse pointer, instead, they will be using their fingers. Thus, your design is suppose to be easy to navigate with their fingers, considering that almost all mobile devices available are now touch-screen.

The user wouldn’t like to experience some difficulties while filing a form, tapping on something or zooming in to tap something. Users are looking forward to interact with virtually everything with their mobile devices without hiccups. If you want your website to beat the competition, then you must exceed customer expectations.

A mobile user is simply looking for essential or key information about your business such as direction to your office, map of your office locations, click-to-call phone lines, your products or services- some of them are not searching for information related to your organizational corporate philosophy, or lengthy staff biographies. While creating a mobile friendly site, the first thing you should know is to know the key information they will be looking for, and then provide it for them.

  1. Follow mobile standards

Mobile devices come with various features such as gyrometers, GPS, and other sensors that aren’t available on desktop devices like making phone calls, slide to unlock, etc. Find out the best way of helping your users to enjoy these features.

You can add other interesting features like ‘tap to call, easier sharing options across social media platforms etc. As a viable business person, you need to stretch yourself, think outside the box, so that your users can enjoy a better mobile experience.

  1. Add interactive elements

Interactive elements are very important; they will turn your passive users into active users. When we talk of an interactive element, we mean something that will make the user act quickly and effectively.

Any user can visit your page, but not everyone will stay- those that would stay are probably those that are getting quality contents. It could be they are comfortable with your contents, it could mean they love your brands, products or services.

Interactive elements are perfect ways of engaging your mobile users. So, ensure you add them to your website. If your website is not interactive or doesn’t have interactive elements like call to action and thought-provoking questions, you may not be able to engage any user who visits your site.

Conclusion

You can optimize your website for mobile users by following meticulously the key information explained in this article. The principles discussed here are tested, proven and trusted to be effective!

vincent

vincent Hill

Blog Author

Vincent Hill is an expert writer who writes on different categories like how to start a blog, content writing, blog design and much more. His writing is not only descriptive but also meaningful. He loves to share his ideas on different categories.
 

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Hyperlocal Social Media Strategy For Local Businesses

Overview of Hyperlocal social media marketing With the statistic showing over 2.3 billion social media users all over the world, it’s for sure that the social media marketing must not be ignored by the businesses. And, the people spend a lot of time on various social media platforms, which is a big plus for businesses. Many big business houses are already increasing their revenue with the help of social media marketing. The various popular social media platforms help these big businesses to reach millions of people in their target market, which help them to gain more exposure. However, there are many local businesses as well, and the local shops are the place where people build personal relationships, which is the reason the social media outreach must be done for them as well. According to the statistic, there are around 3.8 million retail establishments in the United States. The hyperlocal social media marketing is carried out especially for the local businesses to help them get more customers in their local stores. Hyperlocal marketing is the type of marketing, which is aimed to reach potential customers within certain areas. The brands must think global and act local, and their social media marketing strategy must be modified accordingly. Because of the growing importance of local level marketing, the private social networks like Townsquared and NextDoor have emerged, and even the Google is now changing the Google Maps into more of a social app. Getting started The task of getting started is not as easy as you may think it is. There may be a lot of internal hurdles that should be cleared before you actually start hyperlocal social media strategy. Here are some of the steps to get started. Assess your situation Before you actually develop and implement your hyperlocal social media strategy, you should talk with the management team to know their views on the hyperlocal social marketing strategy. Sometimes, there could be a need to argue with them on why you should implement hyperlocal social marketing strategy. Do some research and convince them on why it’s so important to have a hyperlocal marketing strategy. Devise a plan Before searching for the third party outside of your organization, you should search for the team inside your organizations, who are working on similar projects. Have a discussion with the retail team, IT team, social media departments, and others to develop a plan to help you out. After dealing with the people inside your organization, you can search for influencers, who can carry out influencer marketing campaign on a local level along with technological partners. Develop your hyperlocal marketing strategy After convincing the management team and devising a plan, you are ready to develop your hyperlocal social media marketing strategy. Here are the steps to develop a strategy: Determine the metrics for success and get approval from your management team. Present your strategy to all relevant stakeholders. Choose the right technology partner that can keep up with the trend and changes in the social media platforms. Train up Communicate your plans with your local partners, and tell them about what roles they need to play in order to achieve a great result from the campaign. Implementing your hyperlocal marketing strategy Here are some of the tips for implementing your hyperlocal social media marketing strategy effectively. Choose the right social media platform for you There are plenty of social media platforms to choose from; however, you should select the platform, where you can find plenty of people in your target market. The best platform for hyperlocal marketing strategy for plenty of local businesses is obviously the Facebook. Moreover, the recent improvements made by the Facebook to Graph Search and with the introduction of local awareness ads; the Facebook becomes the best choice for the hyperlocal social media marketing strategy. Having said this, you should also not ignore other major social media platforms for your campaign. Achieve hyper-local scale The purpose of hyperlocal social marketing is to communicate the local people with personalized messages. The hyper-local social media pages should be created to communicate with the people, translating the brand’s voice to the local level. This job is not going to be an easy job because the message should be communicated at the local level without losing the vital traits of the brands. Be clear about what you want to achieve via your marketing campaign There are primarily two major reasons for launching a hyperlocal social media marketing campaign, and i.e. to reach more people to create brand awareness or to boost the sales of a product. In order for your brand to reach more people for increasing your brand awareness, you can promote a valuable content to your target audience. This will help in building a better relationship with your existing customers, and it will help in creating a new relationship with potential new customers. Share the posts; engage with them in order to develop a good image among your customers and potential customers. The second goal of the hyperlocal social media marketing campaign is to boost the sales of a product or a service. After building a good relationship with your target market, you can now leverage the conversation to conversion. Provide them with options of products that can help in solving their problems in an appropriate manner. Measuring and Driving ROI After doing all the hard works in your campaign, it’s important for you to know whether your strategy is working out for you or not. The success of your campaign entirely depends upon your marketing objectives. The objectives of your marketing campaign could be to reach out to more people in that specific area, boost your sales, and others. To measure the success, you need to analyze the message you have conveyed to your target market and the way they have responded to your message. If the target market has responded in the way you expected, then we can say that the campaign was a successful one. The success rate depends entirely on the correlation. In case you had the objective of boosting the sales of your product or your service, you can measure the campaign success by measuring conversions and in-store sales. If your sales are much higher in comparison to the past when there was no hyperlocal social media marketing strategy, then you can say that the campaign was indeed a successful one. If there is a little or no change in the conversion or sales, then you should realize that something is not right. Your aim should not be to get sizable one-time local customers, but it should be to make them repetitive customers. If you manage to do so, then you have managed to develop a stable cash flow for your business. Use of locally-driven paid media A use of local-driven paid advertisement is a great way to boost sales for QSR brands and retailers, whose customers are located within a specific distance from their stores. You can promote special offers and discounts for getting a quick boost in the sales. And, you can also invite local people to your stores on special events or aware people about the new store that you just opened in a specific area. If you manage to satisfy your customers, then there is a good chance that your customers can bring you more customers. The study shows that 71% of the customers who had a great social media experience with a specific brand recommend that brand to their brand to others. Moreover, the social media platforms allow you to engage with the potential customers in a real-time, allowing you to tell customers about the exact location of your store, answer the queries of your potential customers and more. Here are some of the methods of promoting your brands locally on the Facebook. Local awareness ads: The Facebook platform allows the business pages to promote their posts anywhere between 1-60 miles from their local store. This is a great way to reach local customers. Unpublished page posts: The large brands may not want to see a lot of posts on their page, focusing on the local customers. 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