The world is gradually having a paradigm shift from desktop computers to mobile devices- it doesn’t mean that the desktop experience is not good. According to a recent survey, many mobile users have confirmed that it is more appealing, unique, user-friendly and functional. Here are some guides that will help you in learning how to optimise website for mobile users:
- Choose your site layout
You need to ensure your website layout is well streamlined. You need to create a user experience that is intuitive and streamlined so that your visitors will have a wonderful experience when they are using your site.
Your website needs to be simplified; most mobile users don’t like visiting sites with cluttered or confusing options. If your site layout is simple, easy to use and convenient, it will drive more traffic than if it is filled with confusing options.
- Focus on Functionality
Functionality is simply what you provide your visitors so that they can really get things done faster. In this case, all tools such as product reviews, nearest store locations, currency converters, product search etc should help visitors to perform at optimal level- this will help them to achieve goals faster than you can imagine. Your site should be easy to navigate with design elements, tools, buttons and column.
- Identify your users
Find out who your real users are, find out their specific website browsing behaviours or options; find out what engages their minds. Don’t ever try to be a jack of all trade. If you try to be a jack of all trades, you will lose some users. There are two types of mobile users- those that are browsing without any objective in mind, and those that are interested in performing a particular task. Based on their needs, each of these groups would need different ‘functions’.
- Let your contents be available to users
All your contents should be available to users; some designers attempt to hide some vital information or contents to mobile users. Some do so, either because the layout is tricky or they feel it would be for a mobile layout. Such action is totally wrong.
Mobile users should not have a ‘stripped-down’ version of your website contents, it will have a negative impact on your business, it can cause a serious disservice to you and you may at the end of the day lose some customers. All you need to do is to organize the layout, reduce clutter by placing some contents to other screens. Make sure all the headlines and essential information are available in the mobile version of your website.
- Design for touch
Always have it in mind that mobile users will not be using the precision-friendly mouse pointer, instead, they will be using their fingers. Thus, your design is suppose to be easy to navigate with their fingers, considering that almost all mobile devices available are now touch-screen.
The user wouldn’t like to experience some difficulties while filing a form, tapping on something or zooming in to tap something. Users are looking forward to interact with virtually everything with their mobile devices without hiccups. If you want your website to beat the competition, then you must exceed customer expectations.
A mobile user is simply looking for essential or key information about your business such as direction to your office, map of your office locations, click-to-call phone lines, your products or services- some of them are not searching for information related to your organizational corporate philosophy, or lengthy staff biographies. While creating a mobile friendly site, the first thing you should know is to know the key information they will be looking for, and then provide it for them.
- Follow mobile standards
Mobile devices come with various features such as gyrometers, GPS, and other sensors that aren’t available on desktop devices like making phone calls, slide to unlock, etc. Find out the best way of helping your users to enjoy these features.
You can add other interesting features like ‘tap to call, easier sharing options across social media platforms etc. As a viable business person, you need to stretch yourself, think outside the box, so that your users can enjoy a better mobile experience.
- Add interactive elements
Interactive elements are very important; they will turn your passive users into active users. When we talk of an interactive element, we mean something that will make the user act quickly and effectively.
Any user can visit your page, but not everyone will stay- those that would stay are probably those that are getting quality contents. It could be they are comfortable with your contents, it could mean they love your brands, products or services.
Interactive elements are perfect ways of engaging your mobile users. So, ensure you add them to your website. If your website is not interactive or doesn’t have interactive elements like call to action and thought-provoking questions, you may not be able to engage any user who visits your site.
You can optimize your website for mobile users by following meticulously the key information explained in this article. The principles discussed here are tested, proven and trusted to be effective!